"It's so easy to use geico.com, a caveman could do it."
The phrase that inspired the creation of these popular GEICO spots has also inspired the creation of cavemanscrib, an interactive website produced by Siegfred Fuster and yours truly (Joe Talbott, in case you stumbled onto this blog), it's an interactive website where users are "welcomed" to a party at the GEICO caveman's crib. While the cavemen are setting up for their party, you are free to roam about. Almost everything is clickable, meaning that you can really screw around with their stuff while they're not paying attention. On the off chance that you mess with their stuff and they catch you, well, you're on your own. They don't suffer fools gladly. Two of my favorite moments include catching one of them in the shower (just keep reading) and having one of them try on different combinations of pants and shirts. They have multiple reactions to all of the poking and prodding, so a good time will be had by all. Your boss, on the other hand, may view this use of company assets rather dimly.
Of course, there are Easter eggs here and there for some added treatage.
Based on the popular GEICO television characters created by Joe Lawson at the Martin Agency, cavemanscrib is a joint partnership between GEICO's in house Marketing and Communications departments. GEICO Marketing's Ted Ward (Creativity Magazine Top 50 Creatives of 2006) and Amy Markle championed the concept. Siegfred Fuster came up with the caveman's apartment interactive environment. I came up with the story, directed the filming and wrote copy along with significant writing and conceptual contributions by Zev Kanter. Moonbounce Media D.P. Charlie Kendall shot the piece. Ted Terrenoire contributed copy. Graham Dodge was the set decorator and Doreen Murphy of Artworks Hollywood was Production Manager in L.A. Lead web developer was Siegfred Fuster along with web design and web development by Llenell Evangelista and Peggy Mandanas.
Small crew = maximum creativity...or is it small crew = maximum sleep deprivation? Are the two mutually exclusive?
I digress.
Enjoy!
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4 comments:
I'm having a bit of a problem with the site. After loading, I picked a category, and it just reloaded back to the same thing where I had to pick something.
This is one of the most brilliant marketing things that have come along in a long time. And I know everyone had a blast creating the movies for cavemanscrib.com I've long been a Geico customer. If people didn't have Geico, I'm sure a lot have switched by now. Oh, can ya get rid of the gecko?
Lol! Just terrific! I used to work for Geico's credit union and I remember you well, Mr. Talbott. Nice to see you getting to do really creative stuff. (Read: glad Geico hasn't squeezed the life out of you.)
But don't ask me to help you with your checking account. I don't do that anymore. :)
nice post and nice website too. want to know more about auto insurance here we can know more about auto insurance .
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